Marketing Plan – Boat Dealer

Xxxxx’s Marine Center - 2016 Marketing Strategy GOAL: Increase sales of boats, service work, parts and accessories. Address the impending “down economy” year with potential past customer testimonials (“I bought boat online, sight unseen, had to take it to Xxxxx’s to fix it so it would run here in Wyoming . . .”) STRATEGY: Market Xxxxx’s four … Continue reading Marketing Plan – Boat Dealer


Marketing Plan – Law Firm – Text Only

Television: Schedule/Strategy Recommendation: We believe television is still the strongest media in which Xxxxx can continue to increase general awareness within the target markets. Our recommendation would be to establish 12-month contracts with Charter Media and Sweetwater Cable in Wyoming and Mid-continent Cable and Bakken Cable in western North Dakota. Creative Recommendation: We recommend continuing the … Continue reading Marketing Plan – Law Firm – Text Only

Law Firm Website Strategy

The Xxxxx Law Firm ( Xxxxx) represents David against Goliath. “David” is ordinary people. “Goliath” is corporate, workplace or individual negligence that causes harm.  Xxxxx represents ordinary people who were wronged.  Xxxxx’s Website Strategy: Connect with people who were wronged and offer them a strong, yet welcoming digital environment in which to find the help they need. … Continue reading Law Firm Website Strategy

Strategy Proposal for Law Firm

Strategy Execute a Three-Month Campaign   (March 1 - May 31, utilizing existing materials) Detailed Three-Month Plan Previously Submitted Create a New Campaign   (Execute June 1 - Dec. 31, utilizing new elements) Detailed Plan Below New Campaign While the 3-Month Campaign is running, we will create a new campaign. Theme: “Rights” Timeline: June 1 - Dec. … Continue reading Strategy Proposal for Law Firm


ACCOUNT NAME:   Xxxxx Convention & Visitors Bureau PROJECT CONTACT:  Xxxxx, Xxxxx, Kurt Box CURRENT SITUATION ANALYSIS: The Xxxxx Convention & Visitors Bureau ( Xxxxx) is currently in a common situation amongst Destination Marketing Organizations (DMOs). Even though the lodging tax deposits are being spent responsibly and per state statute, the work being put out there does not usually … Continue reading STRATEGY DOCUMENT – “Grant Plan”

 XxxxxCVB – Marketing Strategy Plan – FY17-18

Goal: Increase the total number of lodging room nights sold within Xxxxx County. Strategies: Shift the XxxxxCVB’s marketing voice from promotional narrative and “place” images to story-based narrative and “human-at-place” images. Storytelling. Increase utilization of digital and social platforms to increase information requests and engagements. Strive for higher efficiency ad buys and projects. Target Audiences + Sub-Strategies: … Continue reading  XxxxxCVB – Marketing Strategy Plan – FY17-18

Answers to Board Questions – “Meeting Planner” Campaign Recommendation

The recommendation to utilize Madden Media’s Meeting Planner package, as reviewed by the Board, was based on two factors. Factor one: Because of the sudden and dramatic drop in lodging tax deposits, due mainly to the economic downturn in the local energy industry and the mines’ cancellation of long-standing lodging contracts, the main focus of … Continue reading Answers to Board Questions – “Meeting Planner” Campaign Recommendation

Marketing Strategy – Destination Marketing Organization

GOAL: Increase room nights sold in Campbell County lodging facilities. STRATEGY SYNOPSIS: Gillette is fortunate to be located on Interstate 90 near Devils Tower, and in-between Mount Rushmore and Yellowstone Park. Tourist traffic is heavy on I-90 during the spring and summer, and the CCCVB is going to continue to suggest Campbell County as a … Continue reading Marketing Strategy – Destination Marketing Organization